It’s nothing new to see sports betting companies partner with professional sports teams in branding and sponsorship agreements, whether it’s basketball, tennis, football, cricket, or another globally popular sport. Melbat has partnered with a top Pakistan Super League (PSL) team in the top T20 franchise league in the nation, marking the emergence of yet another such alliance.
Now, when you go to Melbat.live, it will seem to be a sports content platform with blogs and articles focused primarily on football, cricket, and kabaddi. The website is actually a subsidiary brand of the well-known sports betting site Melbet, which has been operating for a while and is now making its debut with the highest caliber of cricket sponsorships.
Since sports betting websites and companies are illegal in Pakistan, Melbet is unable to officially sponsor under their own name, necessitating the use of such proxy advertising. Qalandars were the defending PSL 2023 champions when they inked this agreement with online sports news platform Melbat in an effort to increase the club’s profile.
The brand logo may be seen on the back of the team’s official shirt as they have joined the Qalandars as an official sponsor for PSL season 8. Before the PSL 2023 season began, the team used social media to inform their followers of the collaboration. They posted a lengthy message with the tag “(handshake icon) MELBAT.LIVE.”
Before the season began, the squad additionally agreed to partnerships from The Bank of Punjab and Mughal Steel in addition to Melbat. The squad lead by Shaheen Shah Afridi boasts one of the strongest bowling units in the league, and with their campaign starting on February 13, 2023, we believe they have a good chance of successfully defending their championship as well.
The announcement said that the Lahore Qalandars are pleased to have Melbat as their official sponsor for the current campaign. Melbat is a well-known sports news website that is based at melbat.live. Lahore Qalandars, the HBL PSL 8 champions, are made up of a variety of tenacious and loyal national and international players, and they have a prominent place in cricket fans’ hearts.
They added that the Lahore Qalandars feel themselves fortunate to be a part of such a vibrant and varied culture with roots in antiquity, which in turn influences each and every player’s charisma. Melbat is motivated to be associated with the Lahore Qalandars squad since only a group with such a high-spirited philosophy can thrive. The team is deeply anchored in its traditions and values individuality.
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